Copy & Art Direction — Outdoor Advertising (Billboard)
Columbia, South Carolina
Copy — Double-Page Print Advertisement
BioCell™ Collagen Supplements
Copy — Print Advertisement & Pre-Label Redesign
CarniPure®, Ubiquinol & Omega-3 Supplements
Copy — Print Advertisement & Post Label Redesign
Ocular Support
From Concept to Print: Copy & Art Direction
Next Step™ Weight Management Campaign
Copywriter & Co–Packaging Designer
Next Step™ Weight Management Campaign / Mytrition™ Personal Packs — Nutrition Supplements
Copywriter & Lead Offer Strategist
Fitzee Foods™ Healthy Meals Launch / The Vitamin Shoppe® Direct Mail Campaign
Copy & Art Direction — Print Advertisement
“Every Body Matters” Campaign
Copy & Brand Activation — Workplace Signage
“How the Health Are You?”
Copy & Associate Art Direction — Print Advertising Campaign
True Athlete™ Private-Label Supplement Line
Copywriter / Assistant Art Director
Vitamin Shoppe Brand Essential Oils – Printed Brand Book
Collaborated on copy and art direction to create a visually engaging, on-brand printed book for Vitamin Shoppe’s essential oils collection.
On-Camera Interviewer – Live In-Store Activation
The Vitamin Shoppe “Share The Health” Campaign, NYC
Facilitated a live interview with Mario Lopez, connecting the brand directly with consumers and driving engagement during a high-visibility retail activation.