Product Naming: “The One” - Michael Jackson DVD compilation. The name is a play on Michael’s history as the most celebrated solo artist and the first one to hit a multitude of pop music milestones.
Print Ad Copy/Billboard Magazine. Musicares provides support services to musicians in need and in 2004 Sting was their honoree and this was the announcement published in various music trade magazines.
Print Ad Copy to announce the highly anticipated Sony/BMG CD release of Classic Meets Cuba: “Who knew Mozart could Mambo or Schubert could Samba?